Steffen Staab is full professor for Analytic Computing at the Universität Stuttgart, Germany, and full professor for Web and Computer Science at the University of Southampton, UK. He studied in Erlangen (Germany), Philadelphia (USA) and Freiburg (Germany) computer science and computational linguistics and was on the faculty of Universität Karlsruhe and Universität Koblenz-Landau. In his research career he has managed to avoid almost all good advice that he now gives to his team members. Such advice includes focusing on research (vs. company) or concentrating on only one or two research areas (vs. considering ontologies, semantic web, social web, data engineering, text mining, peer-to-peer, multimedia, HCI, services, software modelling and programming and some more). Improving how we understand and use text and data is a good common denominator for a lot of Steffen’s professional activities.